The socially responsible legacy of Don Lorenzo Zambrano

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When there is a man like him and he dies, not only is the family and his friends shaken, but an entire community is shaken and in this case an entire state, country and even the entire world, a man with a great sense of social responsibility in the world. business management.” The words are from Felipe de Jesús Cantú, former mayor of Monterrey, who expressed his regret after the sudden death of Don Lorenzo Zambrano, who was, until yesterday, Chairman of the Board of CEMEX. Much will be written today and in the days to come about this man, much about his business vision, his talent and tenacity, but from this platform we would like to highlight, beyond his ability and achievements, his commitment to sustainable development, understood as in its broadest conception... people, planet, performance. Just a week ago, Don Lorenzo spoke about the sustainability of the cement company in an interview with Milenio “…We are very interested in giving clear figures of what we have advanced in alternative fuels, in energy sources. It's not just a hippie issue, it also has to do with real business savings…” “…Deep down we want to be good neighbors.

We want our communities to be Phone Number List reassured that they live safely, with ecological hygiene and that we are with them. And the way to do it is like this…” The Mexican leader was one of the businessmen most linked to corporate responsibility in our country. At Expok, in our close relationship with the company, we have confirmed that for CEMEX, social responsibility is a way of being and doing business. In the last nine years, the cement company has benefited more than 3.9 million Mexicans through its sustainable development programs, promoting the personal and professional development of the people of the more than 420 communities near its facilities. His inclusive business initiatives are success stories in many business schools around the world and the UN itself has awarded him for his self-construction programs. In this framework, it is necessary to say that with social responsibility programs, just as happens in construction, powerful foundations are required, and Mr. Zambrano was part of them.

In fact, in recognition of his outstanding business career and commitment to it, he received various international awards and recognitions, including the “Woodrow Wilson Award for Corporate Citizenship” in 2005 awarded by the Woodrow Wilson International Center for Scholars and the “Gold Medal Distinguished Service Award” granted by the Americas Society, as well as the “Excellence in Leadership Award” from the Stanford Business School and the prestigious “Ernest C. Arbuckle Award” from the Alumni Association of that same university. Mr. Zambrano leaves and leaves an important legacy for the business world and a very large gap for social responsibility, a space that whoever replaces him at CEMEX must worry about occupying with great dignity. President Peña Nieto himself regretted the loss, as did the Secretary of the Interior, Luis Videgaray, and the soccer club itself, Tigres de Monterrey, to which CEMEX has been linked for years. The demonstrations were carried out through Twitter, a social network to which, by the way, Don Lorenzo had special affection, since he was quite participatory in it, with more than 128 thousand followers and 6 thousand 581 tweets published, which shows that the Youth and the hunger to always be and do more, does not live in the skin, but in the spirit.